CONTENTS

MARKET FOCUS SPECIAL EDITION | APRIL 2018

Symptom Specific 

A new craft beer is rich in botanical ingredients thought to alleviate menopausal symptoms

1

Tax Avoidance 

How do tax and price increases impact the consumption of unhealthy beverages?

2

Healthy Bubbles 

Traditional carbonated soft drinks face strong competition from healthy carbonated drinks 

3

The Next Wave 

Prominent health trends have created strong innovation opportunities for alternative waters

4

Adult Content 

High-ABV products are driving innovation in flavoured alcoholic beverages

5

Ethical Luxury 

How can brands use ethical credentials to justify the premium positioning of offerings? 

6

Adult Content

High-ABV products are driving innovation in flavoured alcoholic beverages

5

Ethical Luxury 

How can brands use ethical credentials to justify the premium positioning of offerings?

6