Contents
Issue 38 • August 2021
In association with
In Depth
What will The Coca-Cola Co’s priorities be for the years ahead?
“White Claw hasn’t tried to hold a mirror up to the consumer”
How to avoid ‘rainbow-washing’ your beverage brand
Why and how COVID has changed trade shows forever
Q&A: Accenture consumer goods & services lead Oliver Wright
Ocean Spray Wave could have TikTok to thank for ‘Dream’ launch
Comment
What lasting impact will COVID have on the luxury spirits market?